Fashion describes a popular trend or fad, often here today and gone tomorrow. The term is commonly associated with a particular way of dress, but it can also describe trending behaviors and sayings made famous by actors, social media trends or entertainment personalities. Fashion is often determined by the actions and choices of well-known people – models on runway, reality television stars, clothing designers, singers or athletes. Popular opinion on what looks good creates the latest craze, fueling the desire for more people to rock the latest jacket, the most popular handbag, or the hottest new nail color. Fashion comes in waves of temporary crazes, changing with the seasons and the wind. One runway show, music performance, Instagram post, tweet, Facebook photo or Vine video by a celebrity can determine what is in fashion for months or years to come.
Fashion is for sale, but style cannot be bought in stores. Style is preference; choice. Style determines what a person does with the latest fashion. When fashion is sold, style is the interpretation of what you have been told.
You can pick up the latest hip-hugging jeans at a boutique, but style determines what you’ll do with them. Will you pair the jeans with a blazer and pumps? Or on-trend flats and a cut-off tee? How you style what’s trending is entirely up to you. Often, people stick with a distinctive approach or technique of dress. For instance, one person may dress themselves in tea-length dresses and appear sophisticated or professional, while another may prefer sneakers and snap-backs every day. This is style. Fashion is popular and fleeting. Style is personal and lasts beyond the latest trend, craze or fad.
Fashion is born, dies, and is born gain in a new form. The only constant in fashion is that it always changes. Fashion makes a statement. Style dictates what that statement means, and how long that statement will last.